Vision
The Power of Sustainability
Global warming is a global concern. It has been our vision for years that it should be a hot topic in advertising too. This "catalyst of the economy" gives to little scrutiny on it's impact on society and environement.Digital signage already has a positive impact on greenhouse gas reduction : it reduces the pollutive production and distribution of printed posters*.
However, it has its own side: the power consumption of servers, PC's and displays.
Opalio is working on energy friendly, digital signage media.
The outernet
Digital signage is the next big thing in out of home advertising. With broadcasting in decline, more communication goals can be met by reaching targeted audiences in real life locations. The global growth of the digital signage market will lead to networked environments of screens that create ubiquituos experiences. The real world will become a web of digital screens, that offer both personal and collective connection. We call this 'the outernet'.
Mind Moving Media
The human brain is programmed to perceive movements in space. Our eyes continually scan all movements that surround us (saccadic eye movement). Displays become increasingly thin and light and thus mobile. While todays static digital signage displays show moving pictures and already generate a high attention, dynamically moving displays generate an even higher attention and lead to better brand attention, perception, likeability, and response.
Displays will become "smart" and flexible
Displays are becoming ubiquituos. They are the final chain in many information-systems. They are the conclusive connection to the hearts and minds of consumers. With the upcoming generations of thin, flexible display-technologies, the public display market will grow dramatically. Flexible displays offer a wealth of opportunities for developing mobile, small or large and spectacular media. Digital Signage screens will become "smart" contextually aware, interactive and automatically connected with real world events.
